IBMG at Palos Verdes Street Fair

IBMG at Palos Verdes Street Fair

It’s always fun to hang out with other writers – especially writers willing to freely share ideas and resources, like the group of authors at the IBMG booth at the Palos Verdes Street Fair this past weekend. (L – R: Authors Stephen Smoke, Ildy Lee, Beth Whittenburry, Cat Spydell, Vickey Kall)

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Stephen Joins IBMG

Stephen Joins IBMG

My father once told me that “No one cares about your money as much as you do.” As authors, no one cares about our books as much as we do. One of the reasons I wanted to become part of IBMG (www.IndependentBookMarketingGroup.com) is because no “book marketing specialist” or “internet marketing guru” I’ve met really understood the book publishing business. They were mainly experts on one thing, like social media or Google AdWords, or had an impressive roster of Fortune 500 companies, and they didn’t know exactly what to do with a single author. One day while sitting around with a bunch of writers, and after sharing our experiences about marketing people we’d hired, we realized that none of us had had a positive...

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