10 Things You Need to Know BEFORE You Market Your Book

10 Things You Need to Know BEFORE You Market Your Book

1. NO ONE CARES ABOUT YOUR BOOK MORE THAN YOU DO. My father once told me that no one cares about your money as much as you do. The same is true when it comes to your book. There’s nothing mean or sinister about that observation. It’s merely the truth. Book marketing people, even with the best of intentions, have more than one client. You need to learn enough to make good decisions on your own. You also need to be willing to work. If you are not willing to learn new skills and work hard to promote your book, then chances are, as an independent publisher/author, you will not succeed. 2. Filling your garage with books only makes the printer happy. Many companies “publish” your book and make their money printing it. They will sometimes tell you...

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