Rent Home Page as Secret Vault

Rent Home Page as Secret Vault

Last week, while attending a family gathering, the conversation predictably got around to what each of us was doing. When my turn came I mentioned my website: www.StephenSmoke.com. All eyes looked back at me as though I was speaking in a foreign tongue. No one had heard of my site, let alone visited it. How could friends and family possibly find me hidden behind such a complicated URL? (Later that night when I downloaded Google Analytics and signed in for the first time, it became clear that my relatives were not alone in their ignorance of my site.) One tech-savvy relative un-holstered her iPhone, tapped in my name and announced to the not-too-surprised throng that my site didn’t even come up on Google. I looked at her phone and reminded her that my first name...

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10 Things You Need to Know BEFORE You Market Your Book

10 Things You Need to Know BEFORE You Market Your Book

1. NO ONE CARES ABOUT YOUR BOOK MORE THAN YOU DO. My father once told me that no one cares about your money as much as you do. The same is true when it comes to your book. There’s nothing mean or sinister about that observation. It’s merely the truth. Book marketing people, even with the best of intentions, have more than one client. You need to learn enough to make good decisions on your own. You also need to be willing to work. If you are not willing to learn new skills and work hard to promote your book, then chances are, as an independent publisher/author, you will not succeed. 2. Filling your garage with books only makes the printer happy. Many companies “publish” your book and make their money printing it. They will sometimes tell you...

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Stephen Joins IBMG

Stephen Joins IBMG

My father once told me that “No one cares about your money as much as you do.” As authors, no one cares about our books as much as we do. One of the reasons I wanted to become part of IBMG (www.IndependentBookMarketingGroup.com) is because no “book marketing specialist” or “internet marketing guru” I’ve met really understood the book publishing business. They were mainly experts on one thing, like social media or Google AdWords, or had an impressive roster of Fortune 500 companies, and they didn’t know exactly what to do with a single author. One day while sitting around with a bunch of writers, and after sharing our experiences about marketing people we’d hired, we realized that none of us had had a positive...

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